Business Model

Revenue that aligns
with the mission.

Witness is free for users. Revenue comes from content licensing, creator subscriptions, transparent advertising, and institutional data products, never from compromising truth.

Revenue Streams

Four streams.
All mission-aligned.

01
Primary

Content Licensing Marketplace

High-value eyewitness content licensed to news orgs, NGOs, and researchers. 70% goes to the creator who was there.

02
Creator Revenue

Creator Subscriptions

Journalists and analysts offer paid subscriber tiers. 80/20 split tied to trust score and accuracy.

03
Growth Phase

Transparent Advertising

Clearly labelled. No political ads. No influence over credibility systems. Never targeted based on user behavior.

04
At Scale

Institutional Data Products

Real-time event API and historical archives for newsrooms, governments, and risk analysis firms.

Creator Economics

Creators earn more.
Always.

Content Licensing
70%to creator
Subscriptions
80%to creator
Reputation & Trust
100%to creator
Revenue Principles

Lines we will
never cross.

No paid placement in trust or credibility systems

No political advertising, ever

No algorithmic boosting for paid content

No selling user data or behavioral profiles

No engagement-maximizing feed manipulation

No hidden monetization of user-generated content